Amanda is a creative director + design strategist.
She believes that through research and collaboration, design has the power to shape behavior and shine a light on inaccessible concepts such as science. She helps brands and organizations communicate complex multi-faceted messages by designing websites, motion graphics, print materials and campaigns that knit it all together. Using the Design Thinking toolkit, she also helps organizations solve tough business challenges and optimize for their business goals.
She has received recognition from
Amanda is the creator of ATOMIC by Design, a fashion line and community for girls and women who aren't afraid to wear their smarts on their sleeves. The line is based on the 118 ATOMIC elements. Like the women who wear them, every element plays a unique role is shaping our world. Amanda believes that every girl should have the opportunity to express her love for STEM and find her tribe.
Amanda is the founder and CEO of The Leading Strand, an organization that explores the power of discovery and human ingenuity. It pairs scientists and designers to co-create experiences that translate research in rigorous and visually compelling ways.
Helping the world appreciate the people, stories and ideas behind the important but often inaccessible institution that Science is one of Amanda's missions. Find out why in her TED talk.
She is the creator of Beyond Curie, a design project that celebrates the rich history of women kicking ass in STEM fields. She hopes to inspire the next generation of kids to go into STEM fields by showing that our world was built by brilliant women, not just men, of all backgrounds.