The storytelling of science is incredibly important. Catch one of Amanda's talks about how we can help the world appreciate the stories, people and ideas behind the important but often inaccessible institution that is Science.
October 25, 2017
Amanda will co-lead a Ship Your Side Project workshop that uncovers key principles to successfully shipping. The workshop will condense a six-week bootcamp of tried and true curriculum into an interactive and engaging session.
Beyond Curie Exhibit
Marjorie Barrick Museum of Art
April 27, 2017
At the opening reception for the first public exhibit of the Beyond Curie, Amanda spoke about her career pivots and her work bridging the worlds of science and design. She spoke about the inspiration behind Beyond Curie and how great design should be measured by impact.
Outside In Series
March 30, 2017
In this talk, Amanda will give a behind the scenes look at how The Leading Strand came together, both the highlights and challenges, and share ideas and insights into how we can bring designers, the media, and other collaborators together to further the appreciation and understanding of science.
Amanda will lead an hour-long interactive workshop on the Science of Storytelling delving into how filmmakers, designers and creatives can leverage the combination of storytelling and aesthetics to move audiences and make ideas stickier.
The New School
The Ligo Project/Space in Between
New York, NY
March 5, 2017
This talk focused on how the science and design communities might come together to promote innovation and change minds. She used her experience with The Leading Strand to engage in an interactive session with the audience.
With respect to Bruce Tuckers Theory of Group Dynamics, Amanda presented how her team of 5 neuroscientists and 5 designers formed, stormed, normed and performed in 14 short weeks, culminating in an immersive exhibit that brought science to the community.
Unilever Macro Space 4D Life
New York, NY
August 31, 2016
After decades of unfulfilled promise, technologies like augmented reality, virtual reality, and artificial intelligence are bearing real fruit. From the unprecedented popularity of Pokemon Go to voice assistants like Siri and Alexa, to Facebook’s multi-billion dollar acquisition of Occulus Rift, these technologies are reaching mainstream consumers. Even as we expand the palette of user experience brushes, it's critical to examine the canvas: the human brain. Amanda presented the latest research on how technologies like AR, VR, and AI Impact neural systems and offer themes, ideas, and opportunities for Unilever to design unique user experiences and craft compelling human-machine interfaces that will transform how consumers engage with brands.
There’s amazing scientific research being done these days—but chances are, you don’t know about it. It’s hard to talk about complex science, and even when images work better than words, many labs lack design skills. While studying neuroscience at Columbia, Amanda Phingbodhipakkiya decided to do something about that. She became a creative director herself and has since worked to pair scientists with designers who can help them illuminate their work. Amanda Phingbodhipakkiya founded The Leading Strand, an organization that sets up collaborations between researchers and designers. Together, they produce visual media that reveal the exciting possibilities within previously inaccessible academic science.
New York, NY
July 12, 2016
One of the many great things about Pratt is Free School, a full day of art and design classes taught by Pratt alumni that’s open to the public. Every April, 200+ students and members of the design community enjoy its free programming. Amanda taught a class called Design Unafraid, an interactive workshop on design, growth and throwing out the rules in favor of innovation. Read what we covered here.
Pratt Free School